The International Business AwardsAchievement in Public Relations Categories | The International Business Awards
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Achievement in Public Relations Categories

Recognizing achievements since the beginning of 2024 in all corporate communications, investor relations, community affairs, public relations, and related functions.
Nominations that won in The 2025 International Business Awards® may be resubmitted for consideration in the 2026 awards. If they have been updated with recent achievements, they may be submitted to the same categories in which they won. If they have not been updated, they must be submitted to categories different from those in which they won.
In addition to the categories listed below, there several other categories of interest to communications professionals, including many of the publication awards categories, website awards categories, app awards categories, video awards categories, and event awards categories.



Achievement in Corporate Communications & Public Relations Categories | Communications or PR Campaign/Program of the Year

Achievement in Corporate Communications & Public Relations Categories

Information to be submitted online for entries in these categories in the 2026 competition include:

1. Written answers to the following questions, describing the nominated achievements since 1 January 2024, OR a video of up to five (5) minutes in length that answers all of the same questions:
a. Briefly describe the nominated organization, department, team, or individual: its history and past performance (up to 1,500 characters). Required
b. Outline the achievements since the beginning of 2024 that you wish to bring to the judges' attention (up to 1,900 characters). Required
c. Explain why the achievements you have highlighted are unique or significant. If possible, compare the achievements to the performance of other players in your industry and/or to the organization's past performance (up to 1,900 characters). Required
d. Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 1,500 characters). Optional

2. Optional (but highly recommended), add to your entry up to 10 webpage links and up to 10 document uploads to support your case to the judges. These might be press articles, press releases, videos, work samples, internal or external reviews, or employee feedback, for example.

C01. Public Relations Agency of the Year
Enter one or more of these categories if you wish to recognize everyone who works at your PR agency, regardless of their function, location, seniority or position:
a. in Asia, Australia and New Zealand
b. in Asia (China, Japan and Korea)
c. in Europe
d. in the Middle East and Africa
e. in Canada and the U.S.A.
f. In Mexico, the Caribbean & Central and South America

C02. Communications Department of the Year
Recognizes the recent achievements of everyone who works in communications functions in your organization, regardless of function, location, seniority, or position.

C03. Communications Team of the Year
Recognizes some subset of your entire communications organization, such as a specific investor relations, community relations, crisis communications, or social media team. The team may be multidisciplinary, may stretch across multiple organizations (your own organization, client organizations, and agency or vendor organizations, for example), and may be a permanent team or a temporary team that was assembled only for a specific task or assignment.

C04. Communications, Investor Relations, or PR Executive of the Year
Recognizes the achievements of individual communications executives at the VP level or above.

C05. Communications Professional of the Year
Recognizes the recent achievements of non-executive communications, PR, and IR professionals. There is no entry fee for this category, but the $55/entry late fee will apply for nominations submitted after 6 May 2026.

C06. PR Innovation of the Year
Recognizes singular innovations in communications practice, research, technology, or management since the beginning of 2024.

Communications or PR Campaign/Program of the Year

1. Written answers to the following questions, describing the nominated achievements since 1 January 2024, OR a video of up to five (5) minutes in length that answers all of the same questions:
a. The date on which this nominated campaign or program was launched. Required
b. Describe the genesis of the nominated campaign or program: the reasons it was initiated, the challenges it was created to address, the problems it was developed to solve, etc. (up to 1,900 characters). Required
c. Describe the development of the campaign or program: the planning process, the goal setting, the creative and media development, the scheduling, etc. (up to 1,900 characters). Required
d. Outline the activities and concrete results of this campaign or program since the beginning of 2024. Even if your initiative started before 2024, limit your response to activities and results since the beginning of 2024 only (up to 1,900 characters). Required
e. Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 1,500 characters). Optional

2. Optional (but highly recommended), add to your entry up to 10 webpage links and up to 10 document uploads to support your case to the judges. These might be press articles, press releases, videos, work samples, internal or external reviews, or employee feedback, for example.

C07. Achievement in AI-Driven Communications Campaign (New for 2026)

C08. Achievement in Arts & Entertainment

C09. Achievement in Brand/Reputation Management

C10. Achievement in Climate Change

C11. Achievement in Communications Research

C12. Achievement in Community Engagement

C13. Achievement in Community Relations

C14. Achievement in Consumer PR for an Existing Product

C15. Achievement in Consumer PR for an Existing Service

C16. Achievement in Content Marketing

C17. Achievement in Corporate Communications

C18. Achievement in Corporate Responsibility

C19. Achievement in Country, Region or City

C20. Achievement in Crisis Communications Online

C21. Achievement in Crisis Management

C22. Achievement in Cybersecurity & Data Privacy Communications (New for 2026)

C23. Achievement in Digital Creativity

C24. Achievement in Digital Media Relations

C25. Achievement in Diversity, Equity & Inclusion

C26. Achievement in Employee Advocacy Program (New for 2026)

C27. Achievement in Employer Branding Campaign (New for 2026)

C28. Achievement in Environmental

C29. Achievement in ESG

C30. Achievement in Events & Observances

C31. Achievement in Experiential PR (New for 2026)

C32. Achievement in Financial Services & Investor Relations

C33. Achievement in Food & Beverage

C34. Achievement in Gaming & Virtual Reality

C35. Achievement in Global Issues

C36. Achievement in Healthcare

C37. Achievement in Influencer Management

C38. Achievement in Influencer Marketing

C39. Achievement in Integration of Traditional and New Media

C40. Achievement in Internal Communications
a. At organizations with up to 100 employees
b. At organizations with 100 or more employees

C41. Achievement in Issues Management

C42. Achievement in Low Budget (under the equivalent of $10,000)

C43. Achievement in Marketing – Business to Business

C44. Achievement in Marketing – Consumer Products

C45. Achievement in Marketing – Consumer Services

C46. Achievement in Media Relations

C47. Achievement in Multicultural

C48. Achievement in New Product or Service Launch

C49. Achievement in Non-Profit/Charity

C50. Achievement in Public Affairs

C51. Achievement in Public Service

C52. Achievement in Social Media Focused

C53. Achievement in Sponsorship

C54. Achievement in Sport

C55. Achievement in Sustainability

C56. Achievement in Technology

C57. Achievement in Travel & Tourism

C58. Achievement in User-Generated Content (UGC) Activation (New for 2026)