Marketing & Event Awards Judging Committee

Nidhi Alexander is the Chief Marketing Officer at Hexaware Technologies, where she has led marketing and analyst and advisor relations since 2022.

Her professional roots are in journalism. She began her career at Star Television (News Corp), contributing to programs including Focus Asia and National Geographic Today, before making the transition into technology marketing. The discipline of those early years—how to frame a story, what an audience needs to hear—has remained a through-line across 25 years of subsequent work. She built much of her early marketing career at Infosys, where she worked across field marketing, academic relations, and employer branding. She later joined Mindtree as a leading analyst and global head of advisor relations before taking on broader leadership responsibilities.

At Hexaware, Nidhi's focus has been on building a marketing function with genuine commercial accountability—one measured on pipeline contribution and brand credibility, and central to that has been analyst and advisor relations. Alongside this, she has deepened executive client engagement through ForeSight, Hexaware's annual leadership forum, and established the Customer Advisory Board to give senior clients a structured role in shaping the company's strategic direction. She has also overseen the integration of advanced AI across the 85-person team's workflows, freeing the function to operate at a more strategic level.

Under her leadership, Hexaware has achieved approximately 140% brand value growth since 2021, became the second-fastest-growing IT services brand among Indian peers in 2026, and debuted in—then retained—the Brand Finance Top 25 global IT services ranking.

Her work has earned recognition across multiple international awards programs, with the marketing team winning Marketing Department of the Year and Nidhi receiving individual recognition for her body of work.

She holds a bachelor's degree in English Literature (Honors) from the University of Delhi and a postgraduate diploma in English Journalism from the Indian Institute of Mass Communication. She is a committed advocate for diversity, equity, and inclusion, and takes pride in Hexaware being recognized as one of the Economic Times’ Best Organizations for Women four times since 2023.

J.P. is known for transforming underperforming teams, launching sales and retention initiatives that actually stick, and integrating AI and automation in ways that don’t kill the customer vibe. At companies like Comcast, Spectrum, Expedia, and Altice, he’s led efforts that improved early-life churn, boosted mobile sales, and modernized agent tools—without losing sight of the human element at the core of every customer interaction. He launched CX & Growth Strategies to take that operator’s mindset and apply it across industries, working with businesses that want to increase revenue, reduce churn, and build teams that actually care. Whether through executive coaching, workshops, or full-scale strategy and transformation efforts, J.P. meets clients where they are and helps them move fast. As a speaker, judge, and contributor in the customer experience community, J.P. brings a unique blend of straight talk, empathy, and real-world results to every room he enters. He’s been featured on podcasts, judged national awards, and built a growing audience around his “Confessions of a CX Executive” brand, where he dishes lessons from the trenches with humor and heart.

As Chair of the Stevie Awards Customer Service & Contact Center Achievement Committee, J.P. is excited to spotlight those who are breaking the mold—leaders and teams who understand that great CX isn’t just good business; it’s what makes customers come back, tell their friends, and stick around when it matters most. When he’s not advising brands or trading insights with other CX nerds, you’ll find J.P. traveling, hitting the golf course, cheering for USC Football, or tracking down the perfect pair of Air Jordans. And yes, he packs them in a carry-on.

Ebru is a marketing, corporate, and HR communications leader with 20+ years of experience across brand strategy, product management, innovation, people, and organizational transformation. With expertise spanning food, wellness, consumer and corporate sectors, Ebru connects business, brand, and people strategies to drive growth, strengthen culture, and create meaningful employee and customer experiences.

Communications leader with 20+ years of experience turning complex topics into clear, credible stories that build trust and drive impact. Alexandra’s background spans agency leadership, corporate communication, and social impact, with a strong focus on health and behavior-change communication. She combines strategic thinking with sharp execution to create campaigns that shape conversations.

Laura Broderick is CMO of Abrigo, leading marketing efforts to help community banks and credit unions grow. Previously, she served as CMO of Verb and Hibu, led marketing for the San Diego Padres, held leadership roles at Dell, and worked at Bain Capital. She earned degrees from Duke and Harvard.

Senior creative services and customer experience leader with 15+ years' experience across government, financial services, and complex organisations. Skilled in leading teams, creative operations, communications, and customer-focused initiatives, translating business strategy into clear, effective outcomes that balance governance, delivery, and customer needs.

Blen Fernando is a multi-awarded and highly respected marketer and industry leader, including being named Outstanding Women of the Philippines from National Commission on the Role of Women and as CMO of the Year for Alaska Milk Corp/FrieslandCampina. Currently, she serves as a Board Trustee and consultant for organizations.

Chivanon Piyaphitakskul is a Marketing Advisor and branding strategist with over 14 years of experience in marketing, branding, and strategic communications, including 10 years in global market and consumer research, Kantar and Ipsos. He specializes in transforming consumer insights and market intelligence into effective brand strategies and impactful communications.

Dr. Jerielyn V. Reyes is a distinguished academic at PUP, serving as Chief of Marketing and Promotions at PUP OUS ICPD and Program Chair for the OUS Graduate Business Programs (MBA and DBA). An award-winning researcher and Course Specialist, she bridges leadership and expertise in the Open University System.

Eunice Wong is an award-winning marketing leader with a stellar record of driving multi-channel business results across Greater China and APAC. Highly decorated with over 200 accolades, including Stevie Awards’ Woman of the Year and Campaign Asia’s Women To Watch in Greater China. She also serves as a university lecturer.

Since 2015, Maksym has worked on campaigns for over 259 brands, launched more than 5,300 campaigns, and helped businesses in 25+ industries grow smarter through data-driven marketing. He holds a Bachelor's degree in Marketing, a Master's in Digital Marketing & E-Commerce, and an MBA, along with over 170 marketing certifications from Meta, Google, Microsoft, HubSpot, and more.