Marina Hidalgo Jaén is Head of Marketing at rankingCoach, an AI-powered digital marketing platform serving small and medium-sized businesses globally. With over 12 years of international experience spanning digital strategy, brand building, UX, and AI-driven marketing innovation, she is recognized as a forward-thinking leader at the intersection of creativity and technology. Marina holds a degree in Advertising & Public Relations from Universidad de Sevilla and a Master's in User Experience from Universitat Pompeu Fabra / Barcelona School of Management, where she received the First Prize Award for Best Business Initiative. Her career began at HAVAS Worldwide before she rose through successive leadership roles at rankingCoach to her current position. A multilingual executive fluent in Spanish, English, and German, Marina has led high-performing international teams and shaped integrated marketing strategies across global markets. Her expertise encompasses AI-powered marketing, performance strategy, brand storytelling, content, and creative communications, with a consistent focus on delivering customer-centric experiences that are both data-informed and brand-driven. Marina is a recognized voice on digital transformation, emerging technologies, and the evolving role of AI in marketing and media. As a Chair of The International Business Awards®, she brings a deep cross-industry perspective to the evaluation of global excellence across marketing, creative, digital, and media categories, championing innovation and high-impact work from organizations worldwide.

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