Pobjednici u kategoriji postignuća u marketingu | International Business Awards®

Pobjednici u kategoriji postignuća u marketingu

Ovo su nominacije dobitnice nagrade Stevie® na 23. godišnjoj dodjeli nagrada International Business Awards®, koja prepoznaje postignuća na radnom mjestu širom svijeta. Pobjednici su određeni prosječnim ocjenama više od 300 profesionalaca (opens in new tab) tokom dva mjeseca ocjenjivanja. Saznajte više o procesu ocjenjivanja i dodjeli nagrada na ovdje (opens in new tab).

Postignuće u marketinškim kategorijama - Marketinška kampanja godine - Industrijske kategorije | Postignuće u marketinškim kategorijama - Marketinška kampanja godine - Specijalne kategorije | Postignuće u marketinškim kategorijama - kategorije marketinške organizacije/profesionalaca
Postignuće u marketinškim kategorijama - Marketinška kampanja godine - Industrijske kategorije

Postignuće u poljoprivredi/industriji/graditeljstvu

DOBITNIK ZLATNOG STEVIE®
Grundfos Holding A/S, Bjerringbro, Denmark: Stay or ALPHA GO

Postignuće u automobilskoj industriji - tržište zamjenskih dijelova

DOBITNIK ZLATNOG STEVIE®
Hengst Filtration, Warszawa, Poland: Pure Practice Makes Perfect

Postignuće u automobilskoj industriji - vozila

DOBITNIK ZLATNOG STEVIE®
Tribal Worldwide Philippines, Taguig City, Metro Manila, Philippines: Toyota Tamaraw Relaunch: Abante, Posible! Making the return of a Filipino legend a success

Postignuće u korporativnom ugledu/profesionalnim uslugama

DOBITNIK ZLATNOG STEVIE®
LLYC, Madrid, Spain: Empowering choice: safeguarding corporate value and sovereignty in an unprecedented hostile takeover

Postignuće u kulturi i umjetnosti

DOBITNIK ZLATNOG STEVIE®
Megaworld Lifestyle Malls, Taguig City, Metro Manila, Philippines: Iloilo Business Park: A New Model for Art and Cultural Marketing
DOBITNIK SILVER STEVIE®
teamLab Phenomena Abu Dhabi, Abu Dhabi, United Arab Emirates: teamLab Phenomena Abu Dhabi - Defining a Global Art Icon

Postignuće u obrazovanju i obuci

DOBITNIK ZLATNOG STEVIE®
ATREVIA, Madrid, Spain: Ser o No Ser: transforming scar management education through gamification, evidence and clinical self-reflection

Postignuće u finansijskim proizvodima i uslugama

DOBITNIK ZLATNOG STEVIE®
bKash Limited, Dhaka, Bangladesh: bKash Savings
DOBITNIK SILVER STEVIE®
İş Portföy, BEŞİKTAŞ, Istanbul, Türkiye: İş Portföy “Let’s Invest in Funds” Campaign
LLYC, Madrid, Spain: Nombres con Calle by dale!
DObitnik bronzane Stevie® nagrade
QNB Türkiye, Istanbul, Türkiye: QNB Global Trade

Postignuće u vladinom/institucionalnom sektoru/zapošljavanju

DOBITNIK ZLATNOG STEVIE®
The Development Bureau of the HKSARG and the Construction Industry Council, Hong Kong, Hong Kong: Hong Kong Infrastructure No. 1

Postignuće u zdravstvu - Edukacija o bolestima i podizanje svijesti

DOBITNIK ZLATNOG STEVIE®
Turkish Association for the Study of Obesity, Istanbul, Türkiye: “Stories We Carry: The Invisible Face of Obesity” University Short Film Competition
DObitnik bronzane Stevie® nagrade
ATREVIA, Madrid, Spain: Tu línea roja 55: turning LDL-C control into a clear red line for cardiovascular patients.
Daiichi Sankyo Türkiye, Istanbul, Türkiye: Cardio360 – Transforming Cardiology Education Through Immersive VR

Postignuće u kućnim potrepštinama

DOBITNIK ZLATNOG STEVIE®
Beyaz Kağıt San. ve Tic. A.Ş., Adana, Türkiye: Asperox Sparx From New Entrant to Category Leader in One Year
DOBITNIK SILVER STEVIE®
Beyaz Kağıt San. ve Tic. A.Ş., Adana, Türkiye: Peros Pratik G30

Postignuće u oblasti interneta i telekomunikacija

DOBITNIK ZLATNOG STEVIE®
VIETTEL PERU S.A.C., Five, Peru: Bitel turned 5G into a national conversation by combining technological innovation, soccer, and a connection with Peruvians.

Uspjeh u neprofitnom sektoru

DOBITNIK ZLATNOG STEVIE®
NJMPF, Durban, KwaZulu-Natal, South Africa: NJMPF Pensioner Wellness Days: Bringing Wellness, Dignity and Financial Empowerment Closer to Pensioners

Postignuće u brizi za kućne ljubimce

DOBITNIK ZLATNOG STEVIE®
Megaworld Lifestyle Malls, Taguig City, National Capital Region, Philippines: Every Paw Matters: Megaworld’s Holistic Pet Experience Across Retail Environments

Postignuće u nekretninama

DOBITNIK ZLATNOG STEVIE®
Shenzhen Mixc World, Shenzhen, Guangdong, China: MIXTURE Wonder Tale — From Space to Story, An Immersive Storytelling World Where Brands, Spaces and Consumers Connect.

Postignuće u maloprodaji

DOBITNIK ZLATNOG STEVIE®
Beymen Group, Istanbul, Türkiye: Beymen Tersane

Postignuće u putovanjima/turizmu/odredištu

DOBITNIK ZLATNOG STEVIE®
Martin County Office of Tourism & Marketing, Stuart, Florida, United States: AI Means More Here
DObitnik bronzane Stevie® nagrade
Oban International and Big Bus Tours, London, England, United Kingdom: Oban International & Big Bus Tours – Making mega-bucks through micro-moments

Postignuće u marketinškim kategorijama - Marketinška kampanja godine - Specijalne kategorije

Najbolja upotreba podataka za vođenje strategije brenda

DOBITNIK ZLATNOG STEVIE®
Synergy Market Research + Strategic Consultancy, Makati City, Philippines: How Research-Driven Insights Shaped Brand Strategy and Transformed ACEN RES into the Philippines’ Leading Renewable Energy Solutions Provider

Iskustvo brenda godine - poslovno-poslovno

DOBITNIK ZLATNOG STEVIE®
Globe Telecoms, Inc., Taguig City, Metro Manila, Philippines: Globe Business Cyberheist: Preventing Threats through Gamified Cyber-Resilience
DObitnik bronzane Stevie® nagrade
ACEN Res, Makati, National Capital Region, Philippines: ACEN RES goes above and beyond via its O2O2O (online to onsite to online) strategy: races to a 56% market share, grows revenue +33% to $183 million
HeyMo® The Experience Design Company, Istanbul, Türkiye: 140 Years in Motion: The Mercedes-Benz Anniversary Journey

Iskustvo brenda godine - Potrošač

DOBITNIK ZLATNOG STEVIE®
Erste Bank Polska, Warsaw, Poland: Erste Wiedeński: We Didn’t Launch a Brand. We Invited Consumers to Experience It.
SM Supermalls, Makati City, Metro Manila, Philippines: Lighting Up Manila Bay with SM’s Philippine International Pyromusical Competition
DOBITNIK SILVER STEVIE®
Miral Destinations, Abu Dhabi, United Arab Emirates: Stranger Things: The Experience at Yas Island, Abu Dhabi
Tribal Worldwide Philippines, Taguig City, Philippines: Find Your SM: How SM Supermalls’ Vulnerability Became the Philippines’ Biggest Rediscovery

Kampanja brendirane sadržaja godine

DOBITNIK ZLATNOG STEVIE®
BGO, New York, New York, United States: The Chief Economist by Ryan Severino: Demystifying Macroeconomics for Commercial Real Estate
DOBITNIK SILVER STEVIE®
Shanghai Hongqiao Qianwan Incity Mega, Shanghai, China: Zoom, Boom, Bloom!
Thai Life Insurance Plc., Bangkok, Thailand: Make Social Media Meaningful
DObitnik bronzane Stevie® nagrade
Lionbridge, Waltham, Massachusetts, United States: Lionbridge Samurai™: Unveiling the Future of AI-Powered Localization

Brendirana komunalna usluga godine

DOBITNIK ZLATNOG STEVIE®
Globe Telecoms, Inc., Taguig City, Metro Manila, Philippines: Globe Business Digitest

Kampanja godine za lojalnost i zadržavanje kupaca

DOBITNIK ZLATNOG STEVIE®
Miral Destinations, Abu Dhabi, United Arab Emirates: Yas Annual Pass
DOBITNIK SILVER STEVIE®
Kuveyt Türk, Istanbul, Türkiye: Biz Bize Banking Loyalty Program
Prime Development, Istanbul, Türkiye: PrimeParam – The World’s First QR-Based, App-Free Loyalty System for Shopping Malls - Prime Development

Angažirana zajednica godine

DOBITNIK ZLATNOG STEVIE®
Miral Destinations, Abu Dhabi, United Arab Emirates: Stranger Things: The Experience on Yas Island, Abu Dhabi
DOBITNIK SILVER STEVIE®
The Development Bureau of the HKSARG and the Construction Industry Council, Hong Kong, Hong Kong: Hong Kong Infrastructure No. 1
DObitnik bronzane Stevie® nagrade
A101, Istanbul, Türkiye: Million Influencer

Kampanja influencer marketinga godine

DOBITNIK ZLATNOG STEVIE®
Besler, Istanbul, Türkiye: You’re with Bizim this Ramadan
DObitnik bronzane Stevie® nagrade
Banco Popular Dominicano, Santo Domingo, Distrito Nacional, Dominican Republic: The Economy of Kindness- Building trust through authentic voices
Besler, Istanbul, Türkiye: A Category Game-Changing Launch: Ülker SürMix
Beyaz Kağıt San. ve Tic. A.Ş., Adana, Türkiye: G58 - Asperox Sparx Hand Dishwashing Liquid
Kalshi, New York City, New York, United States: Giannis Antetokounmpo Grease Campaign: Kalshi

Disruptor marketinga godine

DOBITNIK ZLATNOG STEVIE®
Beyaz Kağıt San. ve Tic. A.Ş., Adana, Türkiye: Asperox Sparx: Redefining Turkey’s Dishwasher Capsule Market
DOBITNIK SILVER STEVIE®
Beyaz Kağıt San. ve Tic. A.Ş., Adana, Türkiye: Peros Pratik G59
DObitnik bronzane Stevie® nagrade
Honed Insight, Dublin, Ohio, United States: 10,000 Qualified Leads from a Solo-Built Demand Generation Engine

Uvođenje novog proizvoda ili usluge godine

DOBITNIK ZLATNOG STEVIE®
Beyaz Kağıt San. ve Tic. A.Ş., Adana, Türkiye: G60 - Asperox Sparx Hand Dishwashing Liquid
DOBITNIK SILVER STEVIE®
Beyaz Kağıt San. ve Tic. A.Ş., Adana, Türkiye: Peros Pratik G60
Espresa, Palo Alto, California, United States: Espresa’s Specialty Care Accounts Redefine GLP-1 Spending for Employers
DObitnik bronzane Stevie® nagrade
Prime Development, Istanbul, Türkiye: PrimeParam – The World’s First QR-Based, App-Free Loyalty System for Shopping Malls - Prime Development
Thai Life Insurance Plc., Bangkok, Thailand: Thai Life Insurance Health Fit Senior CI

Omni-kanalna marketinška strategija godine

DOBITNIK ZLATNOG STEVIE®
Beyaz Kağıt San. ve Tic. A.Ş., Adana, Türkiye: Peros Pratik G61
DOBITNIK SILVER STEVIE®
A101, Istanbul, Türkiye: A101 & Google O2O: Turning Digital Intent into Retail Growth
ACEN Res, Makati, National Capital Region, Philippines: ACEN RES goes above and beyond via its O2O2O (online to onsite to online) strategy: races to a 56% market share, grows revenue +33% to $183 million
Globe Telecoms, Inc., Taguig City, Metro Manila, Philippines: The Globe Business Omni-Channel ABM Ecosystem
DObitnik bronzane Stevie® nagrade
Beyaz Kağıt San. ve Tic. A.Ş., Adana, Türkiye: G61- Asperox Sparx Hand Dishwashing Liquid

Marketinška kampanja godine vođena ciljem

DOBITNIK ZLATNOG STEVIE®
Strategic Public Relations Group, Hong Kong, Hong Kong: Zespri_Breakfast +1: Taiwan’s Behavioral Nutrition Revolution
DOBITNIK SILVER STEVIE®
Globe Telecoms, Inc., Taguig City, Metro Manila, Philippines: Globe Business’ Breakthrough Masterclass Webinar Series: Small Biz Edition
Megaworld Lifestyle Malls, Taguig City, Metro Manila, Philippines: Vibrant Visayas: Megaworld Festivals Uplifting Creative Communities and Local Economies
DObitnik bronzane Stevie® nagrade
Cebuana Lhuillier, Makati City, Metro Manila, Philippines: IPON MOVES: TURNING SMALL SAVINGS INTO LASTING FINANCIAL PROGRESS

Re-brending/obnova brenda godine

DOBITNIK ZLATNOG STEVIE®
GüzelEnerji Akaryakıt A.Ş., Istanbul, Türkiye: Bi’Güzel
DOBITNIK SILVER STEVIE®
Momentive Software, St. Petersburg, Florida, United States: Bring on Better - A Complete Brand Transformation for Momentive Software
Viettel Cambodia Pte., Ltd., Phnom Penh, Cambodia: Metfone 5G: Transforming Cambodia’s Most Trusted Telecom Brand into a Next-Generation Youth Icon

Marketinška kampanja godine s malim budžetom

DOBITNIK ZLATNOG STEVIE®
Thunder Marketing & Communications Asia Pte. Ltd., Singapore, Singapore: ECOVACS “Created for Ease” – Mastering Glocalization via a Scalable, Community-First Blueprint Across APAC
DObitnik bronzane Stevie® nagrade
i-Cable Communication Limited, Hong Kong, Hong Kong: HOY’s 45-Day Pivot with FILMART Event
Prime Development, Istanbul, Türkiye: Proving Human Creativity in the Age of AI: A First-Ever, Zero-Budget High School Poster Competition Driving Large-Scale Impact

Viralna marketinška kampanja godine

DOBITNIK ZLATNOG STEVIE®
Viettel Cambodia Pte., Ltd., Phnom Penh, Cambodia: Metfone 5G – Your Next Gen: Turning Cambodia’s First 5G Experience into a Nationwide Viral Movement

Mladi marketinška kampanja godine

DOBITNIK ZLATNOG STEVIE®
Construction Industry Council, Hong Kong, Hong Kong: Rebranding Hong Kong Construction Through WorldSkills

Postignuće u marketinškim kategorijama - kategorije marketinške organizacije/profesionalaca

Marketinški direktor godine

DOBITNIK ZLATNOG STEVIE®
Thunder Marketing and Communication Asia, Singapore, Singapore: Phoebe Shen, Managing Director
DOBITNIK SILVER STEVIE®
Cebuana Lhuillier, Makati City, Metro Manila, Philippines: Mike Sena, First Vice President and Chief Marketing and Communications Officer
Mastercard, Miami, Florida, United States: Carlos Quintero, EVP of Integrated Marketing and Communications (IMC) for Latin America and the Caribbean (LAC)
DObitnik bronzane Stevie® nagrade
Azul, Sunnyvale, California, United States: Andrew Savitz, CMO
Concertina, Concertina, Philippines: Pearl Sy, Chief Marketing Officer

Marketinški tim godine

DOBITNIK ZLATNOG STEVIE®
GüzelEnerji Akaryakıt A.Ş., Istanbul, Maltepe, Türkiye: GüzelEnerji Marketing Team of the Year
DObitnik bronzane Stevie® nagrade
CXAI, Ontario, Canada: CXAI Marketing Team
NJMPF, Durban, KwaZulu-Natal, South Africa: Transforming Member Engagement Through Innovation, Education and Service Excellence
Ortigas Land Corporation, Pasig City, Metro Manila, Philippines: Corporate Estates Resort Offices Marketing Team