Zmagovalci v kategoriji »Dosežki na področju trženja«
To so nominacije za nagrado Stevie® v okviru 23. letnega izbora International Business Awards®, ki nagrajuje dosežke na delovnem mestu po vsem svetu. Zmagovalci so bili izbrani na podlagi povprečnih ocen več kot 300 strokovnjakov (opens in new tab) v dveh mesecih ocenjevanja. Več o postopku ocenjevanja in podeljevanja nagrad si lahko preberete na tukaj (opens in new tab).
Dosežki v kategorijah trženja – Tržna kampanja leta – Kategorije po panogah | Dosežki v kategorijah marketinga – Marketinška kampanja leta – Posebne kategorije | Dosežki v kategorijah marketinga – kategorije marketingovih organizacij/strokovnjakov
Dosežki v kategorijah trženja – Tržna kampanja leta – Kategorije po panogah
Dosežki na področju kmetijstva/industrije/gradbeništva
ZMAGOVALEC NAGRADE GOLD STEVIE®
Grundfos Holding A/S, Bjerringbro, Denmark: Stay or ALPHA GO
Dosežki v avtomobilski industriji – trg nadomestnih delov
ZMAGOVALEC NAGRADE GOLD STEVIE®
Hengst Filtration, Warszawa, Poland: Pure Practice Makes Perfect
Dosežki v avtomobilski industriji – vozila
ZMAGOVALEC NAGRADE GOLD STEVIE®
Tribal Worldwide Philippines, Taguig City, Metro Manila, Philippines: Toyota Tamaraw Relaunch: Abante, Posible! Making the return of a Filipino legend a success
Dosežek na področju ugleda podjetja/strokovnih storitev
ZMAGOVALEC NAGRADE GOLD STEVIE®
LLYC, Madrid, Spain: Empowering choice: safeguarding corporate value and sovereignty in an unprecedented hostile takeover
Dosežki na področju kulture in umetnosti
ZMAGOVALEC NAGRADE GOLD STEVIE®
Megaworld Lifestyle Malls, Taguig City, Metro Manila, Philippines: Iloilo Business Park: A New Model for Art and Cultural Marketing
ZMAGOVALEC NAGRADE SILVER STEVIE®
teamLab Phenomena Abu Dhabi, Abu Dhabi, United Arab Emirates: teamLab Phenomena Abu Dhabi - Defining a Global Art Icon
Dosežki na področju izobraževanja in usposabljanja
ZMAGOVALEC NAGRADE GOLD STEVIE®
ATREVIA, Madrid, Spain: Ser o No Ser: transforming scar management education through gamification, evidence and clinical self-reflection
Dosežki na področju finančnih produktov in storitev
ZMAGOVALEC NAGRADE GOLD STEVIE®
bKash Limited, Dhaka, Bangladesh: bKash Savings
ZMAGOVALEC NAGRADE SILVER STEVIE®
İş Portföy, BEŞİKTAŞ, Istanbul, Türkiye: İş Portföy “Let’s Invest in Funds” Campaign
LLYC, Madrid, Spain: Nombres con Calle by dale!
ZMAGOVALEC BRONASTE NAGRADE STEVIE®
QNB Türkiye, Istanbul, Türkiye: QNB Global Trade
Dosežki na področju javne uprave/institucij/zaposlovanja
ZMAGOVALEC NAGRADE GOLD STEVIE®
The Development Bureau of the HKSARG and the Construction Industry Council, Hong Kong, Hong Kong: Hong Kong Infrastructure No. 1
Dosežki na področju zdravstvenega varstva – izobraževanje o boleznih in ozaveščanje
ZMAGOVALEC NAGRADE GOLD STEVIE®
Turkish Association for the Study of Obesity, Istanbul, Türkiye: “Stories We Carry: The Invisible Face of Obesity” University Short Film Competition
ZMAGOVALEC BRONASTE NAGRADE STEVIE®
ATREVIA, Madrid, Spain: Tu línea roja 55: turning LDL-C control into a clear red line for cardiovascular patients.
Daiichi Sankyo Türkiye, Istanbul, Türkiye: Cardio360 – Transforming Cardiology Education Through Immersive VR
Dosežki na področju gospodinjskih potrebščin
ZMAGOVALEC NAGRADE GOLD STEVIE®
Beyaz Kağıt San. ve Tic. A.Ş., Adana, Türkiye: Asperox Sparx From New Entrant to Category Leader in One Year
ZMAGOVALEC NAGRADE SILVER STEVIE®
Beyaz Kağıt San. ve Tic. A.Ş., Adana, Türkiye: Peros Pratik G30
Dosežki na področju interneta in telekomunikacij
ZMAGOVALEC NAGRADE GOLD STEVIE®
VIETTEL PERU S.A.C., Five, Peru: Bitel turned 5G into a national conversation by combining technological innovation, soccer, and a connection with Peruvians.
Dosežki v neprofitnem sektorju
ZMAGOVALEC NAGRADE GOLD STEVIE®
NJMPF, Durban, KwaZulu-Natal, South Africa: NJMPF Pensioner Wellness Days: Bringing Wellness, Dignity and Financial Empowerment Closer to Pensioners
Dosežki na področju nege hišnih ljubljenčkov
ZMAGOVALEC NAGRADE GOLD STEVIE®
Megaworld Lifestyle Malls, Taguig City, National Capital Region, Philippines: Every Paw Matters: Megaworld’s Holistic Pet Experience Across Retail Environments
Dosežki na področju nepremičnin
ZMAGOVALEC NAGRADE GOLD STEVIE®
Shenzhen Mixc World, Shenzhen, Guangdong, China: MIXTURE Wonder Tale — From Space to Story, An Immersive Storytelling World Where Brands, Spaces and Consumers Connect.
Dosežki na področju maloprodaje
ZMAGOVALEC NAGRADE GOLD STEVIE®
Beymen Group, Istanbul, Türkiye: Beymen Tersane
Dosežki na področju potovanj/turizma/destinacij
ZMAGOVALEC NAGRADE GOLD STEVIE®
Martin County Office of Tourism & Marketing, Stuart, Florida, United States: AI Means More Here
ZMAGOVALEC BRONASTE NAGRADE STEVIE®
Oban International and Big Bus Tours, London, England, United Kingdom: Oban International & Big Bus Tours – Making mega-bucks through micro-moments
Dosežki v kategorijah marketinga – Marketinška kampanja leta – Posebne kategorije
Najboljša uporaba podatkov za oblikovanje strategije blagovne znamke
ZMAGOVALEC NAGRADE GOLD STEVIE®
Synergy Market Research + Strategic Consultancy, Makati City, Philippines: How Research-Driven Insights Shaped Brand Strategy and Transformed ACEN RES into the Philippines’ Leading Renewable Energy Solutions Provider
Izkušnja z blagovno znamko leta – medpodjetniško sodelovanje
ZMAGOVALEC NAGRADE GOLD STEVIE®
Globe Telecoms, Inc., Taguig City, Metro Manila, Philippines: Globe Business Cyberheist: Preventing Threats through Gamified Cyber-Resilience
ZMAGOVALEC BRONASTE NAGRADE STEVIE®
ACEN Res, Makati, National Capital Region, Philippines: ACEN RES goes above and beyond via its O2O2O (online to onsite to online) strategy: races to a 56% market share, grows revenue +33% to $183 million
HeyMo® The Experience Design Company, Istanbul, Türkiye: 140 Years in Motion: The Mercedes-Benz Anniversary Journey
Izkušnja z blagovno znamko leta – potrošniki
ZMAGOVALEC NAGRADE GOLD STEVIE®
Erste Bank Polska, Warsaw, Poland: Erste Wiedeński: We Didn’t Launch a Brand. We Invited Consumers to Experience It.
SM Supermalls, Makati City, Metro Manila, Philippines: Lighting Up Manila Bay with SM’s Philippine International Pyromusical Competition
ZMAGOVALEC NAGRADE SILVER STEVIE®
Miral Destinations, Abu Dhabi, United Arab Emirates: Stranger Things: The Experience at Yas Island, Abu Dhabi
Tribal Worldwide Philippines, Taguig City, Philippines: Find Your SM: How SM Supermalls’ Vulnerability Became the Philippines’ Biggest Rediscovery
Kampanja z blagovno znamko leta
ZMAGOVALEC NAGRADE GOLD STEVIE®
BGO, New York, New York, United States: The Chief Economist by Ryan Severino: Demystifying Macroeconomics for Commercial Real Estate
ZMAGOVALEC NAGRADE SILVER STEVIE®
Shanghai Hongqiao Qianwan Incity Mega, Shanghai, China: Zoom, Boom, Bloom!
Thai Life Insurance Plc., Bangkok, Thailand: Make Social Media Meaningful
ZMAGOVALEC BRONASTE NAGRADE STEVIE®
Lionbridge, Waltham, Massachusetts, United States: Lionbridge Samurai™: Unveiling the Future of AI-Powered Localization
Najboljša blagovna znamka leta v kategoriji uporabnih izdelkov
ZMAGOVALEC NAGRADE GOLD STEVIE®
Globe Telecoms, Inc., Taguig City, Metro Manila, Philippines: Globe Business Digitest
Kampanja leta za zvestobo in ohranjanje strank
ZMAGOVALEC NAGRADE GOLD STEVIE®
Miral Destinations, Abu Dhabi, United Arab Emirates: Yas Annual Pass
ZMAGOVALEC NAGRADE SILVER STEVIE®
Kuveyt Türk, Istanbul, Türkiye: Biz Bize Banking Loyalty Program
Prime Development, Istanbul, Türkiye: PrimeParam – The World’s First QR-Based, App-Free Loyalty System for Shopping Malls - Prime Development
Najbolj aktivna skupnost leta
ZMAGOVALEC NAGRADE GOLD STEVIE®
Miral Destinations, Abu Dhabi, United Arab Emirates: Stranger Things: The Experience on Yas Island, Abu Dhabi
ZMAGOVALEC NAGRADE SILVER STEVIE®
The Development Bureau of the HKSARG and the Construction Industry Council, Hong Kong, Hong Kong: Hong Kong Infrastructure No. 1
ZMAGOVALEC BRONASTE NAGRADE STEVIE®
A101, Istanbul, Türkiye: Million Influencer
Kampanja leta na področju vplivniškega marketinga
ZMAGOVALEC NAGRADE GOLD STEVIE®
Besler, Istanbul, Türkiye: You’re with Bizim this Ramadan
ZMAGOVALEC BRONASTE NAGRADE STEVIE®
Banco Popular Dominicano, Santo Domingo, Distrito Nacional, Dominican Republic: The Economy of Kindness- Building trust through authentic voices
Besler, Istanbul, Türkiye: A Category Game-Changing Launch: Ülker SürMix
Beyaz Kağıt San. ve Tic. A.Ş., Adana, Türkiye: G58 - Asperox Sparx Hand Dishwashing Liquid
Kalshi, New York City, New York, United States: Giannis Antetokounmpo Grease Campaign: Kalshi
Najbolj inovativen marketinški akter leta
ZMAGOVALEC NAGRADE GOLD STEVIE®
Beyaz Kağıt San. ve Tic. A.Ş., Adana, Türkiye: Asperox Sparx: Redefining Turkey’s Dishwasher Capsule Market
ZMAGOVALEC NAGRADE SILVER STEVIE®
Beyaz Kağıt San. ve Tic. A.Ş., Adana, Türkiye: Peros Pratik G59
ZMAGOVALEC BRONASTE NAGRADE STEVIE®
Honed Insight, Dublin, Ohio, United States: 10,000 Qualified Leads from a Solo-Built Demand Generation Engine
Uvedba novega izdelka ali storitve leta
ZMAGOVALEC NAGRADE GOLD STEVIE®
Beyaz Kağıt San. ve Tic. A.Ş., Adana, Türkiye: G60 - Asperox Sparx Hand Dishwashing Liquid
ZMAGOVALEC NAGRADE SILVER STEVIE®
Beyaz Kağıt San. ve Tic. A.Ş., Adana, Türkiye: Peros Pratik G60
Espresa, Palo Alto, California, United States: Espresa’s Specialty Care Accounts Redefine GLP-1 Spending for Employers
ZMAGOVALEC BRONASTE NAGRADE STEVIE®
Prime Development, Istanbul, Türkiye: PrimeParam – The World’s First QR-Based, App-Free Loyalty System for Shopping Malls - Prime Development
Thai Life Insurance Plc., Bangkok, Thailand: Thai Life Insurance Health Fit Senior CI
Omni-kanalna marketinška strategija leta
ZMAGOVALEC NAGRADE GOLD STEVIE®
Beyaz Kağıt San. ve Tic. A.Ş., Adana, Türkiye: Peros Pratik G61
ZMAGOVALEC NAGRADE SILVER STEVIE®
A101, Istanbul, Türkiye: A101 & Google O2O: Turning Digital Intent into Retail Growth
ACEN Res, Makati, National Capital Region, Philippines: ACEN RES goes above and beyond via its O2O2O (online to onsite to online) strategy: races to a 56% market share, grows revenue +33% to $183 million
Globe Telecoms, Inc., Taguig City, Metro Manila, Philippines: The Globe Business Omni-Channel ABM Ecosystem
ZMAGOVALEC BRONASTE NAGRADE STEVIE®
Beyaz Kağıt San. ve Tic. A.Ş., Adana, Türkiye: G61- Asperox Sparx Hand Dishwashing Liquid
Najboljša ciljno usmerjena oglaševalska kampanja leta
ZMAGOVALEC NAGRADE GOLD STEVIE®
Strategic Public Relations Group, Hong Kong, Hong Kong: Zespri_Breakfast +1: Taiwan’s Behavioral Nutrition Revolution
ZMAGOVALEC NAGRADE SILVER STEVIE®
Globe Telecoms, Inc., Taguig City, Metro Manila, Philippines: Globe Business’ Breakthrough Masterclass Webinar Series: Small Biz Edition
Megaworld Lifestyle Malls, Taguig City, Metro Manila, Philippines: Vibrant Visayas: Megaworld Festivals Uplifting Creative Communities and Local Economies
ZMAGOVALEC BRONASTE NAGRADE STEVIE®
Cebuana Lhuillier, Makati City, Metro Manila, Philippines: IPON MOVES: TURNING SMALL SAVINGS INTO LASTING FINANCIAL PROGRESS
Preoblikovanje blagovne znamke/prenova blagovne znamke leta
ZMAGOVALEC NAGRADE GOLD STEVIE®
GüzelEnerji Akaryakıt A.Ş., Istanbul, Türkiye: Bi’Güzel
ZMAGOVALEC NAGRADE SILVER STEVIE®
Momentive Software, St. Petersburg, Florida, United States: Bring on Better - A Complete Brand Transformation for Momentive Software
Viettel Cambodia Pte., Ltd., Phnom Penh, Cambodia: Metfone 5G: Transforming Cambodia’s Most Trusted Telecom Brand into a Next-Generation Youth Icon
Najboljša marketinška kampanja leta z omejenim proračunom
ZMAGOVALEC NAGRADE GOLD STEVIE®
Thunder Marketing & Communications Asia Pte. Ltd., Singapore, Singapore: ECOVACS “Created for Ease” – Mastering Glocalization via a Scalable, Community-First Blueprint Across APAC
ZMAGOVALEC BRONASTE NAGRADE STEVIE®
i-Cable Communication Limited, Hong Kong, Hong Kong: HOY’s 45-Day Pivot with FILMART Event
Prime Development, Istanbul, Türkiye: Proving Human Creativity in the Age of AI: A First-Ever, Zero-Budget High School Poster Competition Driving Large-Scale Impact
Virusna marketinška kampanja leta
ZMAGOVALEC NAGRADE GOLD STEVIE®
Viettel Cambodia Pte., Ltd., Phnom Penh, Cambodia: Metfone 5G – Your Next Gen: Turning Cambodia’s First 5G Experience into a Nationwide Viral Movement
Najboljša marketinška kampanja za mlade v tem letu
ZMAGOVALEC NAGRADE GOLD STEVIE®
Construction Industry Council, Hong Kong, Hong Kong: Rebranding Hong Kong Construction Through WorldSkills
Dosežki v kategorijah marketinga – kategorije marketingovih organizacij/strokovnjakov
Marketinški vodja leta
ZMAGOVALEC NAGRADE GOLD STEVIE®
Thunder Marketing and Communication Asia, Singapore, Singapore: Phoebe Shen, Managing Director
ZMAGOVALEC NAGRADE SILVER STEVIE®
Cebuana Lhuillier, Makati City, Metro Manila, Philippines: Mike Sena, First Vice President and Chief Marketing and Communications Officer
Mastercard, Miami, Florida, United States: Carlos Quintero, EVP of Integrated Marketing and Communications (IMC) for Latin America and the Caribbean (LAC)
ZMAGOVALEC BRONASTE NAGRADE STEVIE®
Azul, Sunnyvale, California, United States: Andrew Savitz, CMO
Concertina, Concertina, Philippines: Pearl Sy, Chief Marketing Officer
Marketinška ekipa leta
ZMAGOVALEC NAGRADE GOLD STEVIE®
GüzelEnerji Akaryakıt A.Ş., Istanbul, Maltepe, Türkiye: GüzelEnerji Marketing Team of the Year
ZMAGOVALEC BRONASTE NAGRADE STEVIE®
CXAI, Ontario, Canada: CXAI Marketing Team
NJMPF, Durban, KwaZulu-Natal, South Africa: Transforming Member Engagement Through Innovation, Education and Service Excellence
Ortigas Land Corporation, Pasig City, Metro Manila, Philippines: Corporate Estates Resort Offices Marketing Team