行銷類別傑出成就獎得主
以下是第 23 屆年度 International Business Awards®（The 23rd Annual International Business Awards®）中入圍 Stevie Award 的提名名單，該獎項旨在表彰全球職場中的傑出成就。獲獎者係根據超過 300 名專業人士 (opens in new tab) 名評審在為期兩個月的評審期間所給予的平均分數決定。如欲瞭解評審及頒獎流程，請造訪 這裡 (opens in new tab)。
行銷類別獎項 — 年度最佳行銷活動 — 產業類別 | 行銷類別獎項 - 年度最佳行銷活動 - 專項類別 | 行銷類別的成就 — 行銷組織／專業人士類別
行銷類別獎項 — 年度最佳行銷活動 — 產業類別
農業／工業／建築領域的成就
金史蒂維獎®得主
Grundfos Holding A/S, Bjerringbro, Denmark: Stay or ALPHA GO
汽車產業成就——售後市場
金史蒂維獎®得主
Hengst Filtration, Warszawa, Poland: Pure Practice Makes Perfect
汽車領域的成就——車輛
金史蒂維獎®得主
Tribal Worldwide Philippines, Taguig City, Metro Manila, Philippines: Toyota Tamaraw Relaunch: Abante, Posible! Making the return of a Filipino legend a success
企業聲譽／專業服務類別的成就
金史蒂維獎®得主
LLYC, Madrid, Spain: Empowering choice: safeguarding corporate value and sovereignty in an unprecedented hostile takeover
文化與藝術方面的成就
金史蒂維獎®得主
Megaworld Lifestyle Malls, Taguig City, Metro Manila, Philippines: Iloilo Business Park: A New Model for Art and Cultural Marketing
SILVER STEVIE® 得獎者
teamLab Phenomena Abu Dhabi, Abu Dhabi, United Arab Emirates: teamLab Phenomena Abu Dhabi - Defining a Global Art Icon
教育與培訓方面的成就
金史蒂維獎®得主
ATREVIA, Madrid, Spain: Ser o No Ser: transforming scar management education through gamification, evidence and clinical self-reflection
金融產品與服務方面的成就
金史蒂維獎®得主
bKash Limited, Dhaka, Bangladesh: bKash Savings
SILVER STEVIE® 得獎者
İş Portföy, BEŞİKTAŞ, Istanbul, Türkiye: İş Portföy “Let’s Invest in Funds” Campaign
LLYC, Madrid, Spain: Nombres con Calle by dale!
「史蒂維®獎」銅獎得主
QNB Türkiye, Istanbul, Türkiye: QNB Global Trade
政府／機構／招聘方面的成就
金史蒂維獎®得主
The Development Bureau of the HKSARG and the Construction Industry Council, Hong Kong, Hong Kong: Hong Kong Infrastructure No. 1
醫療保健領域的成就——疾病教育與宣導
金史蒂維獎®得主
Turkish Association for the Study of Obesity, Istanbul, Türkiye: “Stories We Carry: The Invisible Face of Obesity” University Short Film Competition
「史蒂維®獎」銅獎得主
ATREVIA, Madrid, Spain: Tu línea roja 55: turning LDL-C control into a clear red line for cardiovascular patients.
Daiichi Sankyo Türkiye, Istanbul, Türkiye: Cardio360 – Transforming Cardiology Education Through Immersive VR
家居用品領域的成就
金史蒂維獎®得主
Beyaz Kağıt San. ve Tic. A.Ş., Adana, Türkiye: Asperox Sparx From New Entrant to Category Leader in One Year
SILVER STEVIE® 得獎者
Beyaz Kağıt San. ve Tic. A.Ş., Adana, Türkiye: Peros Pratik G30
在網際網路／電信領域的成就
金史蒂維獎®得主
VIETTEL PERU S.A.C., Five, Peru: Bitel turned 5G into a national conversation by combining technological innovation, soccer, and a connection with Peruvians.
非營利組織的成就
金史蒂維獎®得主
NJMPF, Durban, KwaZulu-Natal, South Africa: NJMPF Pensioner Wellness Days: Bringing Wellness, Dignity and Financial Empowerment Closer to Pensioners
寵物照護方面的成就
金史蒂維獎®得主
Megaworld Lifestyle Malls, Taguig City, National Capital Region, Philippines: Every Paw Matters: Megaworld’s Holistic Pet Experience Across Retail Environments
房地產領域的成就
金史蒂維獎®得主
Shenzhen Mixc World, Shenzhen, Guangdong, China: MIXTURE Wonder Tale — From Space to Story, An Immersive Storytelling World Where Brands, Spaces and Consumers Connect.
零售業的成就
金史蒂維獎®得主
Beymen Group, Istanbul, Türkiye: Beymen Tersane
旅遊／觀光／旅遊目的地領域的成就
金史蒂維獎®得主
Martin County Office of Tourism & Marketing, Stuart, Florida, United States: AI Means More Here
「史蒂維®獎」銅獎得主
Oban International and Big Bus Tours, London, England, United Kingdom: Oban International & Big Bus Tours – Making mega-bucks through micro-moments
行銷類別獎項 - 年度最佳行銷活動 - 專項類別
善用數據推動品牌策略
金史蒂維獎®得主
Synergy Market Research + Strategic Consultancy, Makati City, Philippines: How Research-Driven Insights Shaped Brand Strategy and Transformed ACEN RES into the Philippines’ Leading Renewable Energy Solutions Provider
年度品牌體驗獎 — 企業對企業（B2B）
金史蒂維獎®得主
Globe Telecoms, Inc., Taguig City, Metro Manila, Philippines: Globe Business Cyberheist: Preventing Threats through Gamified Cyber-Resilience
「史蒂維®獎」銅獎得主
ACEN Res, Makati, National Capital Region, Philippines: ACEN RES goes above and beyond via its O2O2O (online to onsite to online) strategy: races to a 56% market share, grows revenue +33% to $183 million
HeyMo® The Experience Design Company, Istanbul, Türkiye: 140 Years in Motion: The Mercedes-Benz Anniversary Journey
年度品牌體驗獎 — 消費品類別
金史蒂維獎®得主
Erste Bank Polska, Warsaw, Poland: Erste Wiedeński: We Didn’t Launch a Brand. We Invited Consumers to Experience It.
SM Supermalls, Makati City, Metro Manila, Philippines: Lighting Up Manila Bay with SM’s Philippine International Pyromusical Competition
SILVER STEVIE® 得獎者
Miral Destinations, Abu Dhabi, United Arab Emirates: Stranger Things: The Experience at Yas Island, Abu Dhabi
Tribal Worldwide Philippines, Taguig City, Philippines: Find Your SM: How SM Supermalls’ Vulnerability Became the Philippines’ Biggest Rediscovery
年度最佳品牌內容行銷活動
金史蒂維獎®得主
BGO, New York, New York, United States: The Chief Economist by Ryan Severino: Demystifying Macroeconomics for Commercial Real Estate
SILVER STEVIE® 得獎者
Shanghai Hongqiao Qianwan Incity Mega, Shanghai, China: Zoom, Boom, Bloom!
Thai Life Insurance Plc., Bangkok, Thailand: Make Social Media Meaningful
「史蒂維®獎」銅獎得主
Lionbridge, Waltham, Massachusetts, United States: Lionbridge Samurai™: Unveiling the Future of AI-Powered Localization
年度最佳品牌實用產品
金史蒂維獎®得主
Globe Telecoms, Inc., Taguig City, Metro Manila, Philippines: Globe Business Digitest
年度最佳客戶忠誠度與留存活動
金史蒂維獎®得主
Miral Destinations, Abu Dhabi, United Arab Emirates: Yas Annual Pass
SILVER STEVIE® 得獎者
Kuveyt Türk, Istanbul, Türkiye: Biz Bize Banking Loyalty Program
Prime Development, Istanbul, Türkiye: PrimeParam – The World’s First QR-Based, App-Free Loyalty System for Shopping Malls - Prime Development
年度最具參與精神的社區
金史蒂維獎®得主
Miral Destinations, Abu Dhabi, United Arab Emirates: Stranger Things: The Experience on Yas Island, Abu Dhabi
SILVER STEVIE® 得獎者
The Development Bureau of the HKSARG and the Construction Industry Council, Hong Kong, Hong Kong: Hong Kong Infrastructure No. 1
「史蒂維®獎」銅獎得主
A101, Istanbul, Türkiye: Million Influencer
年度最佳網紅行銷活動
金史蒂維獎®得主
Besler, Istanbul, Türkiye: You’re with Bizim this Ramadan
「史蒂維®獎」銅獎得主
Banco Popular Dominicano, Santo Domingo, Distrito Nacional, Dominican Republic: The Economy of Kindness- Building trust through authentic voices
Besler, Istanbul, Türkiye: A Category Game-Changing Launch: Ülker SürMix
Beyaz Kağıt San. ve Tic. A.Ş., Adana, Türkiye: G58 - Asperox Sparx Hand Dishwashing Liquid
Kalshi, New York City, New York, United States: Giannis Antetokounmpo Grease Campaign: Kalshi
年度行銷顛覆者
金史蒂維獎®得主
Beyaz Kağıt San. ve Tic. A.Ş., Adana, Türkiye: Asperox Sparx: Redefining Turkey’s Dishwasher Capsule Market
SILVER STEVIE® 得獎者
Beyaz Kağıt San. ve Tic. A.Ş., Adana, Türkiye: Peros Pratik G59
「史蒂維®獎」銅獎得主
Honed Insight, Dublin, Ohio, United States: 10,000 Qualified Leads from a Solo-Built Demand Generation Engine
年度最佳新產品或服務獎
金史蒂維獎®得主
Beyaz Kağıt San. ve Tic. A.Ş., Adana, Türkiye: G60 - Asperox Sparx Hand Dishwashing Liquid
SILVER STEVIE® 得獎者
Beyaz Kağıt San. ve Tic. A.Ş., Adana, Türkiye: Peros Pratik G60
Espresa, Palo Alto, California, United States: Espresa’s Specialty Care Accounts Redefine GLP-1 Spending for Employers
「史蒂維®獎」銅獎得主
Prime Development, Istanbul, Türkiye: PrimeParam – The World’s First QR-Based, App-Free Loyalty System for Shopping Malls - Prime Development
Thai Life Insurance Plc., Bangkok, Thailand: Thai Life Insurance Health Fit Senior CI
年度全通路行銷策略
金史蒂維獎®得主
Beyaz Kağıt San. ve Tic. A.Ş., Adana, Türkiye: Peros Pratik G61
SILVER STEVIE® 得獎者
A101, Istanbul, Türkiye: A101 & Google O2O: Turning Digital Intent into Retail Growth
ACEN Res, Makati, National Capital Region, Philippines: ACEN RES goes above and beyond via its O2O2O (online to onsite to online) strategy: races to a 56% market share, grows revenue +33% to $183 million
Globe Telecoms, Inc., Taguig City, Metro Manila, Philippines: The Globe Business Omni-Channel ABM Ecosystem
「史蒂維®獎」銅獎得主
Beyaz Kağıt San. ve Tic. A.Ş., Adana, Türkiye: G61- Asperox Sparx Hand Dishwashing Liquid
年度「以使命為導向」行銷活動
金史蒂維獎®得主
Strategic Public Relations Group, Hong Kong, Hong Kong: Zespri_Breakfast +1: Taiwan’s Behavioral Nutrition Revolution
SILVER STEVIE® 得獎者
Globe Telecoms, Inc., Taguig City, Metro Manila, Philippines: Globe Business’ Breakthrough Masterclass Webinar Series: Small Biz Edition
Megaworld Lifestyle Malls, Taguig City, Metro Manila, Philippines: Vibrant Visayas: Megaworld Festivals Uplifting Creative Communities and Local Economies
「史蒂維®獎」銅獎得主
Cebuana Lhuillier, Makati City, Metro Manila, Philippines: IPON MOVES: TURNING SMALL SAVINGS INTO LASTING FINANCIAL PROGRESS
年度最佳品牌重塑／品牌革新
金史蒂維獎®得主
GüzelEnerji Akaryakıt A.Ş., Istanbul, Türkiye: Bi’Güzel
SILVER STEVIE® 得獎者
Momentive Software, St. Petersburg, Florida, United States: Bring on Better - A Complete Brand Transformation for Momentive Software
Viettel Cambodia Pte., Ltd., Phnom Penh, Cambodia: Metfone 5G: Transforming Cambodia’s Most Trusted Telecom Brand into a Next-Generation Youth Icon
年度最佳小預算行銷活動
金史蒂維獎®得主
Thunder Marketing & Communications Asia Pte. Ltd., Singapore, Singapore: ECOVACS “Created for Ease” – Mastering Glocalization via a Scalable, Community-First Blueprint Across APAC
「史蒂維®獎」銅獎得主
i-Cable Communication Limited, Hong Kong, Hong Kong: HOY’s 45-Day Pivot with FILMART Event
Prime Development, Istanbul, Türkiye: Proving Human Creativity in the Age of AI: A First-Ever, Zero-Budget High School Poster Competition Driving Large-Scale Impact
年度病毒式行銷活動
金史蒂維獎®得主
Viettel Cambodia Pte., Ltd., Phnom Penh, Cambodia: Metfone 5G – Your Next Gen: Turning Cambodia’s First 5G Experience into a Nationwide Viral Movement
年度最佳青年行銷活動
金史蒂維獎®得主
Construction Industry Council, Hong Kong, Hong Kong: Rebranding Hong Kong Construction Through WorldSkills
行銷類別的成就 — 行銷組織／專業人士類別
年度行銷主管
金史蒂維獎®得主
Thunder Marketing and Communication Asia, Singapore, Singapore: Phoebe Shen, Managing Director
SILVER STEVIE® 得獎者
Cebuana Lhuillier, Makati City, Metro Manila, Philippines: Mike Sena, First Vice President and Chief Marketing and Communications Officer
Mastercard, Miami, Florida, United States: Carlos Quintero, EVP of Integrated Marketing and Communications (IMC) for Latin America and the Caribbean (LAC)
「史蒂維®獎」銅獎得主
Azul, Sunnyvale, California, United States: Andrew Savitz, CMO
Concertina, Concertina, Philippines: Pearl Sy, Chief Marketing Officer
年度最佳行銷團隊
金史蒂維獎®得主
GüzelEnerji Akaryakıt A.Ş., Istanbul, Maltepe, Türkiye: GüzelEnerji Marketing Team of the Year
「史蒂維®獎」銅獎得主
CXAI, Ontario, Canada: CXAI Marketing Team
NJMPF, Durban, KwaZulu-Natal, South Africa: Transforming Member Engagement Through Innovation, Education and Service Excellence
Ortigas Land Corporation, Pasig City, Metro Manila, Philippines: Corporate Estates Resort Offices Marketing Team