营销类奖项获奖者
以下是第23届年度International Business Awards®评选中入围Stevie®奖的提名名单，该评选旨在表彰全球职场中的杰出成就。获奖者由为期两个月的评审300名专业人士 (opens in new tab)期间超过 的平均评分决定。了解评审和颁奖流程这里 (opens in new tab)。
营销类奖项——年度最佳营销活动——行业类别 | 营销类奖项——年度最佳营销活动——专项类别 | 营销类奖项——营销组织/专业人士类奖项
营销类奖项——年度最佳营销活动——行业类别
农业/工业/建筑领域的成就
金史蒂维®奖得主
Grundfos Holding A/S, Bjerringbro, Denmark: Stay or ALPHA GO
汽车行业——售后市场的成就
金史蒂维®奖得主
Hengst Filtration, Warszawa, Poland: Pure Practice Makes Perfect
汽车领域的成就——车辆
金史蒂维®奖得主
Tribal Worldwide Philippines, Taguig City, Metro Manila, Philippines: Toyota Tamaraw Relaunch: Abante, Posible! Making the return of a Filipino legend a success
企业声誉/专业服务领域的成就
金史蒂维®奖得主
LLYC, Madrid, Spain: Empowering choice: safeguarding corporate value and sovereignty in an unprecedented hostile takeover
文化与艺术领域的成就
金史蒂维®奖得主
Megaworld Lifestyle Malls, Taguig City, Metro Manila, Philippines: Iloilo Business Park: A New Model for Art and Cultural Marketing
SILVER STEVIE® 获奖者
teamLab Phenomena Abu Dhabi, Abu Dhabi, United Arab Emirates: teamLab Phenomena Abu Dhabi - Defining a Global Art Icon
教育与培训方面的成就
金史蒂维®奖得主
ATREVIA, Madrid, Spain: Ser o No Ser: transforming scar management education through gamification, evidence and clinical self-reflection
金融产品与服务领域的成就
金史蒂维®奖得主
bKash Limited, Dhaka, Bangladesh: bKash Savings
SILVER STEVIE® 获奖者
İş Portföy, BEŞİKTAŞ, Istanbul, Türkiye: İş Portföy “Let’s Invest in Funds” Campaign
LLYC, Madrid, Spain: Nombres con Calle by dale!
“史蒂维®奖”铜奖得主
QNB Türkiye, Istanbul, Türkiye: QNB Global Trade
政府/机构/招聘方面的成就
金史蒂维®奖得主
The Development Bureau of the HKSARG and the Construction Industry Council, Hong Kong, Hong Kong: Hong Kong Infrastructure No. 1
医疗保健领域的成就——疾病教育与健康宣导
金史蒂维®奖得主
Turkish Association for the Study of Obesity, Istanbul, Türkiye: “Stories We Carry: The Invisible Face of Obesity” University Short Film Competition
“史蒂维®奖”铜奖得主
ATREVIA, Madrid, Spain: Tu línea roja 55: turning LDL-C control into a clear red line for cardiovascular patients.
Daiichi Sankyo Türkiye, Istanbul, Türkiye: Cardio360 – Transforming Cardiology Education Through Immersive VR
家居用品领域的成就
金史蒂维®奖得主
Beyaz Kağıt San. ve Tic. A.Ş., Adana, Türkiye: Asperox Sparx From New Entrant to Category Leader in One Year
SILVER STEVIE® 获奖者
Beyaz Kağıt San. ve Tic. A.Ş., Adana, Türkiye: Peros Pratik G30
互联网/电信领域的成就
金史蒂维®奖得主
VIETTEL PERU S.A.C., Five, Peru: Bitel turned 5G into a national conversation by combining technological innovation, soccer, and a connection with Peruvians.
非营利领域的成就
金史蒂维®奖得主
NJMPF, Durban, KwaZulu-Natal, South Africa: NJMPF Pensioner Wellness Days: Bringing Wellness, Dignity and Financial Empowerment Closer to Pensioners
宠物护理方面的成就
金史蒂维®奖得主
Megaworld Lifestyle Malls, Taguig City, National Capital Region, Philippines: Every Paw Matters: Megaworld’s Holistic Pet Experience Across Retail Environments
房地产领域的成就
金史蒂维®奖得主
Shenzhen Mixc World, Shenzhen, Guangdong, China: MIXTURE Wonder Tale — From Space to Story, An Immersive Storytelling World Where Brands, Spaces and Consumers Connect.
零售领域的成就
金史蒂维®奖得主
Beymen Group, Istanbul, Türkiye: Beymen Tersane
旅游/观光/目的地领域的成就
金史蒂维®奖得主
Martin County Office of Tourism & Marketing, Stuart, Florida, United States: AI Means More Here
“史蒂维®奖”铜奖得主
Oban International and Big Bus Tours, London, England, United Kingdom: Oban International & Big Bus Tours – Making mega-bucks through micro-moments
营销类奖项——年度最佳营销活动——专项类别
最佳数据应用以推动品牌战略
金史蒂维®奖得主
Synergy Market Research + Strategic Consultancy, Makati City, Philippines: How Research-Driven Insights Shaped Brand Strategy and Transformed ACEN RES into the Philippines’ Leading Renewable Energy Solutions Provider
年度品牌体验奖——企业对企业（B2B）
金史蒂维®奖得主
Globe Telecoms, Inc., Taguig City, Metro Manila, Philippines: Globe Business Cyberheist: Preventing Threats through Gamified Cyber-Resilience
“史蒂维®奖”铜奖得主
ACEN Res, Makati, National Capital Region, Philippines: ACEN RES goes above and beyond via its O2O2O (online to onsite to online) strategy: races to a 56% market share, grows revenue +33% to $183 million
HeyMo® The Experience Design Company, Istanbul, Türkiye: 140 Years in Motion: The Mercedes-Benz Anniversary Journey
年度最佳品牌体验——消费品类
金史蒂维®奖得主
Erste Bank Polska, Warsaw, Poland: Erste Wiedeński: We Didn’t Launch a Brand. We Invited Consumers to Experience It.
SM Supermalls, Makati City, Metro Manila, Philippines: Lighting Up Manila Bay with SM’s Philippine International Pyromusical Competition
SILVER STEVIE® 获奖者
Miral Destinations, Abu Dhabi, United Arab Emirates: Stranger Things: The Experience at Yas Island, Abu Dhabi
Tribal Worldwide Philippines, Taguig City, Philippines: Find Your SM: How SM Supermalls’ Vulnerability Became the Philippines’ Biggest Rediscovery
年度品牌内容营销活动
金史蒂维®奖得主
BGO, New York, New York, United States: The Chief Economist by Ryan Severino: Demystifying Macroeconomics for Commercial Real Estate
SILVER STEVIE® 获奖者
Shanghai Hongqiao Qianwan Incity Mega, Shanghai, China: Zoom, Boom, Bloom!
Thai Life Insurance Plc., Bangkok, Thailand: Make Social Media Meaningful
“史蒂维®奖”铜奖得主
Lionbridge, Waltham, Massachusetts, United States: Lionbridge Samurai™: Unveiling the Future of AI-Powered Localization
年度最佳品牌公用事业公司
金史蒂维®奖得主
Globe Telecoms, Inc., Taguig City, Metro Manila, Philippines: Globe Business Digitest
年度最佳客户忠诚度与留存活动
金史蒂维®奖得主
Miral Destinations, Abu Dhabi, United Arab Emirates: Yas Annual Pass
SILVER STEVIE® 获奖者
Kuveyt Türk, Istanbul, Türkiye: Biz Bize Banking Loyalty Program
Prime Development, Istanbul, Türkiye: PrimeParam – The World’s First QR-Based, App-Free Loyalty System for Shopping Malls - Prime Development
“年度最具参与度的社区”
金史蒂维®奖得主
Miral Destinations, Abu Dhabi, United Arab Emirates: Stranger Things: The Experience on Yas Island, Abu Dhabi
SILVER STEVIE® 获奖者
The Development Bureau of the HKSARG and the Construction Industry Council, Hong Kong, Hong Kong: Hong Kong Infrastructure No. 1
“史蒂维®奖”铜奖得主
A101, Istanbul, Türkiye: Million Influencer
年度最佳网红营销活动
金史蒂维®奖得主
Besler, Istanbul, Türkiye: You’re with Bizim this Ramadan
“史蒂维®奖”铜奖得主
Banco Popular Dominicano, Santo Domingo, Distrito Nacional, Dominican Republic: The Economy of Kindness- Building trust through authentic voices
Besler, Istanbul, Türkiye: A Category Game-Changing Launch: Ülker SürMix
Beyaz Kağıt San. ve Tic. A.Ş., Adana, Türkiye: G58 - Asperox Sparx Hand Dishwashing Liquid
Kalshi, New York City, New York, United States: Giannis Antetokounmpo Grease Campaign: Kalshi
年度营销颠覆者
金史蒂维®奖得主
Beyaz Kağıt San. ve Tic. A.Ş., Adana, Türkiye: Asperox Sparx: Redefining Turkey’s Dishwasher Capsule Market
SILVER STEVIE® 获奖者
Beyaz Kağıt San. ve Tic. A.Ş., Adana, Türkiye: Peros Pratik G59
“史蒂维®奖”铜奖得主
Honed Insight, Dublin, Ohio, United States: 10,000 Qualified Leads from a Solo-Built Demand Generation Engine
年度最佳新产品或新服务
金史蒂维®奖得主
Beyaz Kağıt San. ve Tic. A.Ş., Adana, Türkiye: G60 - Asperox Sparx Hand Dishwashing Liquid
SILVER STEVIE® 获奖者
Beyaz Kağıt San. ve Tic. A.Ş., Adana, Türkiye: Peros Pratik G60
Espresa, Palo Alto, California, United States: Espresa’s Specialty Care Accounts Redefine GLP-1 Spending for Employers
“史蒂维®奖”铜奖得主
Prime Development, Istanbul, Türkiye: PrimeParam – The World’s First QR-Based, App-Free Loyalty System for Shopping Malls - Prime Development
Thai Life Insurance Plc., Bangkok, Thailand: Thai Life Insurance Health Fit Senior CI
年度全渠道营销策略
金史蒂维®奖得主
Beyaz Kağıt San. ve Tic. A.Ş., Adana, Türkiye: Peros Pratik G61
SILVER STEVIE® 获奖者
A101, Istanbul, Türkiye: A101 & Google O2O: Turning Digital Intent into Retail Growth
ACEN Res, Makati, National Capital Region, Philippines: ACEN RES goes above and beyond via its O2O2O (online to onsite to online) strategy: races to a 56% market share, grows revenue +33% to $183 million
Globe Telecoms, Inc., Taguig City, Metro Manila, Philippines: The Globe Business Omni-Channel ABM Ecosystem
“史蒂维®奖”铜奖得主
Beyaz Kağıt San. ve Tic. A.Ş., Adana, Türkiye: G61- Asperox Sparx Hand Dishwashing Liquid
年度“以使命为导向”营销活动
金史蒂维®奖得主
Strategic Public Relations Group, Hong Kong, Hong Kong: Zespri_Breakfast +1: Taiwan’s Behavioral Nutrition Revolution
SILVER STEVIE® 获奖者
Globe Telecoms, Inc., Taguig City, Metro Manila, Philippines: Globe Business’ Breakthrough Masterclass Webinar Series: Small Biz Edition
Megaworld Lifestyle Malls, Taguig City, Metro Manila, Philippines: Vibrant Visayas: Megaworld Festivals Uplifting Creative Communities and Local Economies
“史蒂维®奖”铜奖得主
Cebuana Lhuillier, Makati City, Metro Manila, Philippines: IPON MOVES: TURNING SMALL SAVINGS INTO LASTING FINANCIAL PROGRESS
年度品牌重塑/品牌焕新
金史蒂维®奖得主
GüzelEnerji Akaryakıt A.Ş., Istanbul, Türkiye: Bi’Güzel
SILVER STEVIE® 获奖者
Momentive Software, St. Petersburg, Florida, United States: Bring on Better - A Complete Brand Transformation for Momentive Software
Viettel Cambodia Pte., Ltd., Phnom Penh, Cambodia: Metfone 5G: Transforming Cambodia’s Most Trusted Telecom Brand into a Next-Generation Youth Icon
年度最佳低预算营销活动
金史蒂维®奖得主
Thunder Marketing & Communications Asia Pte. Ltd., Singapore, Singapore: ECOVACS “Created for Ease” – Mastering Glocalization via a Scalable, Community-First Blueprint Across APAC
“史蒂维®奖”铜奖得主
i-Cable Communication Limited, Hong Kong, Hong Kong: HOY’s 45-Day Pivot with FILMART Event
Prime Development, Istanbul, Türkiye: Proving Human Creativity in the Age of AI: A First-Ever, Zero-Budget High School Poster Competition Driving Large-Scale Impact
年度病毒式营销活动
金史蒂维®奖得主
Viettel Cambodia Pte., Ltd., Phnom Penh, Cambodia: Metfone 5G – Your Next Gen: Turning Cambodia’s First 5G Experience into a Nationwide Viral Movement
年度最佳青年营销活动
金史蒂维®奖得主
Construction Industry Council, Hong Kong, Hong Kong: Rebranding Hong Kong Construction Through WorldSkills
营销类奖项——营销组织/专业人士类奖项
年度营销主管
金史蒂维®奖得主
Thunder Marketing and Communication Asia, Singapore, Singapore: Phoebe Shen, Managing Director
SILVER STEVIE® 获奖者
Cebuana Lhuillier, Makati City, Metro Manila, Philippines: Mike Sena, First Vice President and Chief Marketing and Communications Officer
Mastercard, Miami, Florida, United States: Carlos Quintero, EVP of Integrated Marketing and Communications (IMC) for Latin America and the Caribbean (LAC)
“史蒂维®奖”铜奖得主
Azul, Sunnyvale, California, United States: Andrew Savitz, CMO
Concertina, Concertina, Philippines: Pearl Sy, Chief Marketing Officer
年度最佳营销团队
金史蒂维®奖得主
GüzelEnerji Akaryakıt A.Ş., Istanbul, Maltepe, Türkiye: GüzelEnerji Marketing Team of the Year
“史蒂维®奖”铜奖得主
CXAI, Ontario, Canada: CXAI Marketing Team
NJMPF, Durban, KwaZulu-Natal, South Africa: Transforming Member Engagement Through Innovation, Education and Service Excellence
Ortigas Land Corporation, Pasig City, Metro Manila, Philippines: Corporate Estates Resort Offices Marketing Team