Customer Service Categories
Recognizing achievements since the beginning of 2024 in all customer service functions.
Nominations that won in the 2025 International Business Awards® may be resubmitted for consideration in the 2026 awards. If they have been updated with recent achievements, they may be submitted to the same categories in which they won. If they have not been updated, they must be submitted to categories different from those in which they won.
Information to be submitted online for entries in these categories in the 2026 competition include:
1. A written essay of up to 4,900 characters describing the nominee's accomplishments since 1 January 2024, OR a video of up to five (5) minutes in length that answers all of the same questions:
a. Describe the nominee's accomplishments since 1 January 2024 (up to 4,900 characters). Required
b. In bullet-list form (up to 1,150 characters), a brief summary of up to ten (10) of the nominee's chief achievements since 1 January 2024. Required
c. Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 1,500 characters). Optional
2. Optional (but highly recommended), add to your entry up to 10 webpage links and up to 10 document uploads to support your case to the judges. These might be press articles, press releases, videos, work samples, internal or external reviews, or employee feedback, for example.
E01. Best Crisis Response in Customer Service
Celebrates customer service teams or departments that excelled during emergencies or major disruptions.
E02. Best Use of Technology in Customer Service (New for 2026)
For service teams that successfully adopted technology (e.g., AI, CRM, chatbots) to enhance speed, personalization, or satisfaction.
E03. Customer Retention Program of the Year (New for 2026)
For service programs aimed at improving retention, loyalty, or reducing churn through outstanding support.
E04. Customer Service Department of the Year
Recognizes everyone who works in customer service functions in your organization, regardless of function, location, seniority or position.
E05. Customer Service Executive of the Year
Recognizes the achievements of individual customer service executives.
E06. Customer Service Innovation of the Year (New for 2026)
Recognizes implementation of new systems, tools, or processes that transformed the customer service experience.
E07. Customer Service Team of the Year
Recognizes some subset of your entire customer service organization, such as a specific front-line, back-office, customer-complaints, or problem-resolution team. The team may be multidisciplinary, span multiple organizations, and may be permanent or temporary.
E08. Customer Service Transformation of the Year (New for 2026)
Recognizes organizations that have significantly transformed their customer service operations since the beginning of 2024.
